Fondata da Georges Schaeren nel 1918 Mido sta per arrivare al traguardo nel secolo (ricerche d’archivio di una studiosa americana dicono però che le origini dell’azienda risalgano addirittura al 1886). Da quest’anno la distribuzione per il nostro mercato è stata affidata a Swatch Gourp Italy.
Near to one hundred year anniversary Mido (for the first time distributed in Italy by Swatch Group Italy) has many interesting historical collections: water-resistant models, classic chronograph and selwinding watches well finished from cases to movements, and affordable prices. During Seventies collection Baroncelli was born (a name perhaps belonging to an ancient family in Florence) and a very thin Baroncelli is the 4oth Anniversary Watch while in Baselworld many other novelties were shown.




