Se una mostra di orologi non completasse con un ricco programma di incontri e iniziative speciali, la presenza di Marchi con le ultime novità per gli addetti ai lavori, non avrebbe successo; ce ne siamo accorti negli ultimi anni e lo abbiamo constatato ricevendo in questi giorni i Comunicati delle due esposizioni ginevrine: Time to Watches e Watch & Wonders (li pubblichiamo seguendo l’ordine in cui li abbiamo ricevuti).
Time to Watches events calendar from April 10th to April 14th with many interesting talks in different Fields, from AHCI: with A.Preziuso and his son Florian engineer and watchmaker, to Vincent Calabrese and his new System Calasys, to e-commerce strategies or microbrands and also AI for photographer or a talk about Women in Watchmaking.
10 APRILE ore 2: Watch distribution: single-brand, multi-brand and e-commerce: “What strategy should you adopt?” (Elvis Gonzalez , CEO and Funder @ M&BD Consulting, Cabinet de conseil stratégique
Luisa Rosa , Business & Strategy Analyst @ M&BD Consulting, Cabinet de conseil stratégique
Moderation: Marc-Christian Perronnet , Intellectual Property Attorney
10 APRILE ore 4: Mister Watches meets Fashion and Lifestyle: When Mister Watches has his famous jacket stolen, the whole of WATCHFAM mobilizes! Meet and chat with Tiktok’s watchmaking phenomenon! Speakers: Danar Widanarto , Influencer, Founder @ CHRONONDO
Moderation:Trang Fernandez-Leenknecht , Partner Tax & Tech @ Holistik – wealth planning
10 APRILE ORE 6: Opening Evening Celebration Inaugural evening with Lada Umstätter, Director of HEAD – Genève, Yves Bugmann, President of the Federation of the Swiss Watch Industry and Madame la vice-présidente du Conseil d’Etat, Nathalie Fontanet, of the Republic and Canton of Geneva.
10 APRILE ore 6.30: Time to PARTY Just after the opening ceremony… it’s Time to PARTY! The perfect opportunity to meet and share, face to face, with a drink in hand. On the programme: drinks, finger food and music!
11 APRILE ore 10:10 am TALK by Time to Watches : What are the design trends at Time to Watches 2024?. Discussion/debate: 3 designers e 1 journalist take a tour of TIME TO WATCHES’ new products and discuss developments in watch design. Speakers: Eric Giroud , Designer @ Through the Looking Glass Sàrl; Stéphane Gachet , Journalist @ LE TEMPS; Lucile Beney , Designer; Maximilien Maire , Designer @ CREATIVISION Design Studio; Moderation:Marc-Christian Perronnet , Intellectual Property Attorney @ OPI – Office de Promotion des Industries et des Technologies- In French
11 APRILE alle ore 12: “Being a woman in the watchmaking industry” Words from women at the heart of the watchmaking industry! Challenges, progress, and perspectives in a predominantly male-dominated sector. Speakers: Monia Ghrissi , CEO @ Billight SA, Shona Taine , Watchmaker @ KHEMEA, Eloise Richet , Designer Jessica Silli , Consultante en business développement, marketing & communication; Bettina Bernadette Frohlich , Luxury communications expert and Founder @ GLOBAL LUXUS
Moderation: Virginie Staub , Founder @ Women Impact: In French
11 APRILE ore 4: Vincent Calabrese presents : Calasys, a revolver escapement without a balance-spring! Speakers: Vincent Calabrese , Watchmaker, member of AHCI, Olivier Sacroug , Patent Attorney @ MICHELI & Cie: Moderation: Marc-Christian Perronnet , Intellectual Property Attorney In French
12 APRILE : ore 9.30; “Watch photographers and AI. How do photographers in the watchmaking industry meet the challenges of artificial intelligence in their profession? How do we capture mechanical beauty today?” Speakers: Denis Hayoun , Founder @ DIODE SA; Fabrice Rabhi , Co-founder, CEO & Creative @ LE TRUC; Moderation: Trang Fernandez-Leenknecht , Partner Tax & Tech @ Holistik – wealth planning- in French
12 APRILE ore 2.00: Antoine Preziuso; Meet Antoine and Florian Preziuso and discover an intensely personal and innovative path in the world of watchmaking! Speakers: Antoine Preziuso , Watchmaker and Founder @ ANTOINE PREZIUSO GENEVE; Florian Preziuso , Watchmaker and design engineer; Olivier Sacroug , Patent Attorney @ MICHELI & Cie; Moderation: Marc-Christian Perronnet , Intellectual Property Attorney
12 APRILE ore 5.00; “Seconde / Seconde” Meet Romaric André, better known as seconde/seconde/, when art and fantasy meet watchmaking; Speakers: Romaric André , Founder @ seconde/seconde/
Moderation: Frédéric Thomasset , Deputy editor-in-chief @ Bilan magazine; in French
12 APRILE ore 5.30; LINDEX Horological Collaboration Award: Collaborations in the skateboarding and streetwear industries started around two decades ago and have since become a notable trademark within the watchmaking community. Hence, Jim Zbinden, the founder of the Skate Museum (and pop culture since 1995), along with enthusiasts, experts, and collectors, decided to organize the Lindex Prize.
12 APRILE ore 7; From 7 pm Lounge: Raclette evening; Afterwork/Dinner; Enjoy an exclusive dinner right in the middle of the booths! A unique experience not to be missed: the raclette evening is a first! After the show closes, tables set up amidst the booths will welcome exhibitors, industry professionals, watchmaking enthusiasts and the media at the very heart of Time to Watches. Don’t wait any longer and book your ticket now (places limited, booking required).
13 APRILE ore 12.00: “Where are the Women in watchmaking history?” Women have for 150 years been more than a third of the workforce in the watch industry – but largely forgotten in horological history. Why is that? And how is it today? Time to Watches gives you a live discussion with a theme that in 2024 has been discussed in The New York Times, on Swiss national TV, and in Vanity Fair on Time. Speakers:
Stéphanie Lachat , Historian specialising in watchmaking; Laurence Bodenmann , Heritage director @ ZENITH; Simone Richter , Head of marketing and communication @ Sin Spezialuhren; Moderation:
Anders Modig Davin , Freelance journalist & photographer. In English
13 APRILE ore 2.00; “Pilot Watches – Flying High Again”; Watches have been a crucial instrument for pilots ever since the Wright brothers took off in 1903. What makes a pilot watch contemporary and relevant today, and how is it to be an independent brand specialising in such timepieces? Speakers:
Uwe Rücker , CEO @ Laco Uhrenmanufaktur; Mitchell Wein , President @ Marathon Watch Company
Valdemar Hirvelä , CEO, Co-Founder and Designer @ De Motu Watches; Moderation:Anders Modig Davin Freelance journalist & photographer; In English
14 APRILE ore 9,30: “Watch&Match” Pop-up event; Experience an exceptional encounter with the participating watch brands. They will be offering some of their finest pieces for purchase.
14 APRILE ORE 2.00 “Micro brands with strong design” Throw a coin in the air and it is likely to hit a hundred new micro brands – and design is one of the most important ways to stand out in a saturated market. But what is good watch design in 2024? How do you make sure your design reaches watch lovers? Why are there so many copycats? Speakers: Hakim El Kadiri , Designer and founder @ Elka Watch; Nicolas Ducoudert Pham, Designer and founder @ BEAUBLEU; Moderation: Anders Modig Davin Freelance journalist & photographer; In English
Per chi non lo ricordasse questi sono i Marchi presenti a Time To Watches: Antoine Preziuso (AHCI), Frank Jutzi (AHCI), Sinclair Harding (AHCI), Vincent Calabrese (AHCI), Carl Suchy & Söhne, Sinn, Behrens, Wilbur Watch Co., Utinam, Airain, Armand Nicolet, Ba111od, Beaubleu, Berney, Cimier, Done, Elka Watch Co., Envision, Fears, Jean Marcel, Laco, Lebois & Co., Marathon, Magellan, Milus, Paul Picot, Ralf Tech, Schaefer & Companions, Schneider&Co, Squale, Yema, Zannetti, but also Adriatica, Appella, Arilus, Atowak, Carzo & Lieutier, Exaequo, Ice Watch, Kendall, Lucile Beney, Roamer, Robot, RSW, Saint Honoré Paris, Solar Aqua, Swiss Military Hanowa, SYE, Watchpeople and suppliers such as GPF Straps, Eagle Eye Watch or Rapport London, will all eagerly await watch enthusiasts starting from April 10th.
