TAG heuer ha stretto accordi con importanti Maratone. L’elenco delle gare comprende New York (TCS New York City Marathon), Chicago (Bank Of America Chicago Marathon), Berlino (BMW Berlin Marathon), Parigi (Schneider electric Marathon de Paris), Oslo e Mosca.
A new strategy for TAG Heuer communication: the swiss brand is sponsoring (and will be also official timekeeper) important long distance races in US and Europe, in order to reach a public growing and becoming more and more popular; a pity there aren’t italian names.
